Every once in a while there’s a simple, but incredibly brilliant idea. Harlequin, a leading publisher for women, recently paired with Vintage Wine Estates to produce three unique wines – Chardonnay, Cabernet Sauvignon and a red blend – available via amazon (because where else would you sell it?!). There may be nothing better than curling up with a good book and a good glass of wine, so I’m calling this a win.
A few of the details…
“Vintages by Harlequin wines were developed in close collaboration with Vintage Wine Estates, a small group of vintner families who share a love of wines from the North Coast of California and who have assembled a collection of fine wineries and wine brands from the region. Their award-winning wines are sold in fine restaurants and retailers worldwide.
“We are very excited about this business development and partnership. Harlequin has a deep history of creating experiences for women, and we are thrilled to bring this new opportunity to market,” said Craig Swinwood, Publisher and CEO of Harlequin. “As a company, we strategically seek out partnerships with top quality brands that fit our vision for success. Vintage Wine Estates produces superior products and we’re proud to affix our brand to these carefully selected wines.”
“It’s been great working with Harlequin on this exciting new venture, and we couldn’t be happier to be producing the first range of wines bearing the Harlequin brand,” said Terry Wheatley, Executive Vice President, Sales and Marketing for Vintage Wine Estates. “It’s a special experience to sit down with a good book and glass of wine. We look forward to offering Harlequin readers that moment of everyday indulgence.”
Vintages by Harlequin features three varietals: a bright and delicate chardonnay, a full-bodied cabernet sauvignon and a juicy and complex red wine blend. Available exclusively on Amazon.com now, the wines have a retail price of $14.95 and are available to US customers only.
Nancy Walker, a winemaker at Vintage Wine Estates, is a master blender who has won Best of Class accolades and gold medals internationally, including 22 golds for Middle Sister Wines. Nancy passionately crafts Vintages by Harlequin wines to showcase their varietals’ individual styles as well as the nuances of the regions they are harvested from.”
For more information about Vintage Wine Estates, please visit their website.
What do you think about this venture? Brilliant, right? I do intend to try this forthwith, so I’ll keep you posted on its drinkability.